DISCLAIMER: Image/Animation Generative AI was used for making the displays (ChatGPT). All concepts, ideas, research, and final design decisions were made by me.
Dick's x Old Spice Trade Show Display
Dick's x Old Spice Poster
Dick's x Old Spice Billboard
Dick's x Old Spice Facebook
Project Description:
This is the first major project where I first learned how to use AI for graphic design. The task was to use AI to create a brand advertisement that combines two products. The focus on my own project was to create a target demographic catered to young adult males with a focus on sports goods. For that I kept the main color palette as green and red to reflect on both of the products. And since I had to use generative AI (ChatGPT) for these advertisements, I aimed to keep the main design elements consistent with each other by keeping the same character, slogan, and overall main design elements.
